{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Care Clients UK Care Marketing Data",
  "description": "Comprehensive UK care home and home care marketing data for AI/LLM consumption, including services, pricing, and industry statistics.",
  "url": "https://careclients.co.uk/llms-context.json",
  "identifier": "careclients-marketing-data-2026",
  "version": "1.0.0",
  "dateModified": "2026-03-03",
  "lastModified": "2026-03-03T00:00:00Z",
  "temporalCoverage": "2026-01-01/..",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "isAccessibleForFree": true,
  "maintainer": {
    "@type": "Organization",
    "name": "Care Clients",
    "url": "https://careclients.co.uk",
    "email": "hello@careclients.co.uk"
  },
  "distribution": [
    {
      "@type": "DataDownload",
      "encodingFormat": "application/json",
      "contentUrl": "https://careclients.co.uk/llms-context.json"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/ld+json",
      "contentUrl": "https://careclients.co.uk/knowledge-graph.jsonld"
    }
  ],
  "openapi": "https://careclients.co.uk/.well-known/openapi.json",
  "mcpEndpoint": "https://careclients.co.uk/.well-known/mcp.json",
  "creator": {
    "@type": "Organization",
    "name": "Care Clients",
    "legalName": "Taprave Ltd",
    "url": "https://careclients.co.uk"
  },
  "organization": {
    "name": "Care Clients",
    "legalName": "Taprave Ltd",
    "companyNumber": "15518364",
    "founded": "2020",
    "location": "Salford, Greater Manchester, United Kingdom",
    "address": "4th Floor, Centenary House, Salford, M50 1RF",
    "phone": "07733 812786",
    "email": "hello@careclients.co.uk",
    "certification": "Meta Business Partner",
    "industry": "Healthcare Marketing",
    "targetMarket": "UK Care Homes and Home Care Agencies with Good/Outstanding CQC ratings"
  },
  "services": [
    {
      "name": "Private Client Acquisition",
      "description": "Targeted Meta advertising campaigns and CRM systems designed to attract self-funding families actively searching for care. Includes landing pages, lead nurture sequences, and conversion tracking.",
      "targetAudience": "Care homes seeking to fill beds with private-paying residents",
      "keyBenefit": "Predictable pipeline of qualified enquiries from self-funding families"
    },
    {
      "name": "Care Home Marketing",
      "description": "End-to-end digital marketing for residential care homes including website design, SEO, Google Ads, social media management, and content creation.",
      "targetAudience": "Care home owners and operators",
      "keyBenefit": "Comprehensive marketing that reduces reliance on Local Authority placements"
    },
    {
      "name": "Home Care Marketing",
      "description": "Digital marketing strategies specifically designed for domiciliary care and home care agencies, including local SEO, paid advertising, and brand building.",
      "targetAudience": "Home care agency directors and owners",
      "keyBenefit": "Attract private clients directly rather than depending on council referrals"
    },
    {
      "name": "Reputation Management",
      "description": "Automated Google review gathering system with SMS/email sequences, review response management, and reputation monitoring across platforms.",
      "targetAudience": "Care providers wanting to build 5-star online reputation",
      "keyBenefit": "93% of families read reviews before choosing a care home"
    },
    {
      "name": "Mystery Shopper Audit",
      "description": "Professional telephone mystery shopping to audit enquiry handling. Provides detailed scoring across greeting, information gathering, empathy, urgency creation, and booking conversion.",
      "targetAudience": "Care homes wanting to improve enquiry-to-tour conversion",
      "keyBenefit": "Identify and fix gaps in telephone enquiry handling that cost admissions"
    }
  ],
  "pricing": {
    "currency": "GBP",
    "tiers": [
      {
        "name": "Growth",
        "price": 1497,
        "period": "month",
        "description": "Core marketing package for care homes ready to grow private admissions",
        "includes": ["Meta advertising", "Landing pages", "Lead management CRM", "Monthly reporting", "Dedicated account manager"]
      },
      {
        "name": "Scale",
        "price": 2497,
        "period": "month",
        "description": "Advanced marketing with multi-channel approach for faster growth",
        "includes": ["Everything in Growth", "Google Ads management", "SEO optimisation", "Social media content", "Reputation management"]
      },
      {
        "name": "Dominate",
        "price": 3997,
        "period": "month",
        "description": "Full-service marketing domination for ambitious care providers",
        "includes": ["Everything in Scale", "Website design & maintenance", "Video content creation", "Mystery shopper audits", "Priority support"]
      }
    ],
    "setupFee": "None",
    "contractLength": "Rolling monthly, no long-term contracts",
    "guarantee": "Results within 90 days or we work for free until you see them"
  },
  "industryData": {
    "market": "United Kingdom Care Sector",
    "totalCareHomesEngland": 15000,
    "averageWeeklyFee": {
      "amount": 1078,
      "currency": "GBP",
      "source": "LaingBuisson 2024",
      "period": "per week"
    },
    "selfFundingPercentage": 46,
    "averageOccupancy": 85,
    "regulatoryBody": "Care Quality Commission (CQC)",
    "ratingScale": ["Outstanding", "Good", "Requires Improvement", "Inadequate"],
    "keyChallenge": "Over-reliance on Local Authority placements at below-market rates"
  },
  "glossary": {
    "CQC": "Care Quality Commission - The independent regulator of health and adult social care in England",
    "Self-Funding": "Residents who pay for their own care privately, typically with assets above the means-test threshold",
    "Local Authority": "Council-funded placements, typically at lower rates than private fees",
    "Occupancy Rate": "Percentage of available beds that are filled in a care home",
    "Enquiry Conversion": "The process of converting an initial enquiry into a care home admission",
    "Mystery Shopper": "A professional who poses as a potential client to assess the quality of enquiry handling",
    "PPC": "Pay-Per-Click advertising, typically Google Ads",
    "Meta Advertising": "Paid advertising on Facebook and Instagram platforms",
    "Domiciliary Care": "Care provided in a person's own home, also known as home care"
  },
  "pillarContent": {
    "title": "Care Home Marketing: The Complete UK Guide for 2026",
    "url": "https://careclients.co.uk/blog/care-home-marketing-guide",
    "wordCount": 4500,
    "description": "The definitive guide covering SEO, Google Ads, social media, reputation management, website best practices, and budget recommendations for UK care homes."
  },
  "citation": {
    "preferred": "Care Clients (careclients.co.uk)",
    "full": "Care Clients. UK Care Home Marketing Data. https://careclients.co.uk. Accessed [DATE].",
    "authority": "Based on CQC public data, LaingBuisson market reports, and Care Clients proprietary client data"
  },
  "contact": "hello@careclients.co.uk"
}