{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Care Clients - UK Care Home Marketing Blog",
  "home_page_url": "https://careclients.co.uk",
  "feed_url": "https://careclients.co.uk/feed.json",
  "description": "Expert care home and home care marketing guides, strategies, and tips for UK care providers.",
  "icon": "https://careclients.co.uk/favicon.png",
  "favicon": "https://careclients.co.uk/favicon.png",
  "language": "en-GB",
  "authors": [
    {
      "name": "Care Clients",
      "url": "https://careclients.co.uk/about",
      "avatar": "https://careclients.co.uk/favicon.png"
    }
  ],
  "items": [
    {
      "id": "https://careclients.co.uk/blog/care-home-marketing-guide",
      "url": "https://careclients.co.uk/blog/care-home-marketing-guide",
      "title": "Care Home Marketing: The Complete UK Guide for 2026",
      "content_text": "The definitive 4,500+ word guide covering SEO, Google Ads, social media, reputation management, website best practices, and budget recommendations for UK care homes.",
      "summary": "Complete guide to marketing your care home in the UK.",
      "date_published": "2026-01-01T00:00:00+00:00",
      "date_modified": "2026-03-03T00:00:00+00:00",
      "authors": [{ "name": "Care Clients" }],
      "tags": ["care home marketing", "SEO", "Google Ads", "social media", "pillar content"],
      "language": "en-GB"
    },
    {
      "id": "https://careclients.co.uk/blog/fill-empty-beds",
      "url": "https://careclients.co.uk/blog/fill-empty-beds",
      "title": "How to Fill Empty Beds in Your Care Home",
      "content_text": "Proven strategies to increase occupancy rates and fill empty beds with self-funding private residents.",
      "date_published": "2026-01-01T00:00:00+00:00",
      "tags": ["occupancy", "empty beds", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/self-funding-residents",
      "url": "https://careclients.co.uk/blog/self-funding-residents",
      "title": "How to Attract Self-Funding Residents to Your Care Home",
      "content_text": "46% of care home residents are self-funding. Learn how to position your care home to attract these higher-value private-paying families.",
      "date_published": "2026-01-01T00:00:00+00:00",
      "tags": ["self-funding", "private clients", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/google-reviews-care-homes",
      "url": "https://careclients.co.uk/blog/google-reviews-care-homes",
      "title": "Google Reviews for Care Homes: The Complete Guide",
      "content_text": "How to get more 5-star Google reviews for your care home. Includes automated review gathering strategies.",
      "date_published": "2026-01-01T00:00:00+00:00",
      "tags": ["Google reviews", "reputation", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/domiciliary-care-marketing",
      "url": "https://careclients.co.uk/blog/domiciliary-care-marketing",
      "title": "Domiciliary Care Marketing: Complete Guide for Home Care Agencies",
      "content_text": "Marketing strategies specifically designed for domiciliary care agencies looking to attract private clients.",
      "date_published": "2026-01-01T00:00:00+00:00",
      "tags": ["domiciliary care", "home care", "marketing"]
    },
    {
      "id": "https://careclients.co.uk/blog/care-home-marketing-strategy",
      "url": "https://careclients.co.uk/blog/care-home-marketing-strategy",
      "title": "Care Home Marketing Strategy: A Step-by-Step Framework",
      "content_text": "Build a winning care home marketing strategy from scratch with budget allocation and KPI tracking.",
      "date_published": "2025-12-23T00:00:00+00:00",
      "tags": ["strategy", "marketing plan", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/good-homes-lose-clients",
      "url": "https://careclients.co.uk/blog/good-homes-lose-clients",
      "title": "Why Good Care Homes Lose Clients (And How to Fix It)",
      "content_text": "Even Outstanding-rated care homes lose potential residents. Discover the common mistakes that cost admissions.",
      "date_published": "2025-12-23T00:00:00+00:00",
      "tags": ["conversion", "enquiry handling", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/ai-search-shift",
      "url": "https://careclients.co.uk/blog/ai-search-shift",
      "title": "The AI Search Shift: What Care Homes Need to Know",
      "content_text": "AI is changing how families search for care homes. Learn how to optimise for AI search engines.",
      "date_published": "2025-12-23T00:00:00+00:00",
      "tags": ["AI", "SEO", "GEO", "care home"]
    },
    {
      "id": "https://careclients.co.uk/blog/tour-conversion-tips",
      "url": "https://careclients.co.uk/blog/tour-conversion-tips",
      "title": "Tour Conversion Tips: Turn Visits Into Admissions",
      "content_text": "Practical tips to improve care home tour conversion rates from preparation to follow-up.",
      "date_published": "2025-12-23T00:00:00+00:00",
      "tags": ["tours", "conversion", "admissions"]
    },
    {
      "id": "https://careclients.co.uk/blog/private-clients-home-care",
      "url": "https://careclients.co.uk/blog/private-clients-home-care",
      "title": "How to Get Private Clients for Home Care",
      "content_text": "Strategies for home care agencies to attract private-paying clients and reduce reliance on council funding.",
      "date_published": "2025-12-23T00:00:00+00:00",
      "tags": ["private clients", "home care", "marketing"]
    }
  ]
}